Why we focus on results while everyone else is focusing on shortcuts…
How many times have you thought about a business model - maybe even invested in a course - but have failed to generate a profit?
One of the biggest challenges facing wanna be entrepreneurs is the unrelenting press from people that want to sell you on a shortcut to success.
We call the difference between what we advocate for and what most of our competitors advocate for the Stairway vs Elevator difference.
To understand this difference, you first need to appreciate what is possible in the long run.
Because in the long run, online retail offers some incredible advantages:
Online retail offers a huge income potential. Earning a “living” from online retail is just the start - many sellers go on to take home 6 figures + per year in profit. No matter what your long term goals are, it's highly probable they are within the reach of an online retail business.
You can automate and outsource your business to free your time for vacations, family, or long afternoons in your hammock. Success with online retail means developing great management and organizational skills. This model, more than perhaps any other, allows you to remove yourself from the day-to-day operations over the long run and let your business run itself. I have gone on multiple months-long trips over the past few years and my income didn’t fall because of it.
The “Elevator” models for getting started with online retail tell you that you can unlock these benefits quickly - if you just follow their proven success formulas.
But here’s the problem - the Elevator skips a bunch of steps where you are gaining experience, skills, and capital that are required to unlock the benefits of the higher steps.
Let’s back up a minute and explore our “Climb the Staircase” mentality.
Essentially, we believe that no matter what business model you are looking at, there are a series of stages or steps that you must progress through to go from a novice to a skilled practitioner.
This applies even to trades.
One of the most successful “development” programs that ever existed was the apprentice system of the middle ages.
Novices were paired with highly skilled tradesmen and spent years learning and perfecting the art of their craft until they too were considered tradesmen worthy of conducting business.
Back then, an average apprenticeship lasted 7 years
Nowadays everyone is looking for a solution that takes them from broke to a millionaire within just a few months.
If you want results that large that fast, your odds are probably better off if you just go buy a lottery ticket.
As you watch all the success stories that gurus like to flaunt, think about the fact that the lottery could do the same thing and have 10 times as many testimonials.
“I’m so glad I took a chance on this program. I showed up, paid the money, and now I’m a millionaire.”
Doesn’t change the fact that 99% of people didn’t win and lost money.
The same is true for many online business models - especially the “elevator models”.
If you are interested in online retail, here is the Stairway model we propose as an alternative to the elevators: